Decent Energy Secures £225K Pre-Seed Funding to Launch Shîfter, Helping Households Cut Energy Costs and Carbon

London, UK – July 1st, 2025 — Decent Energy, the climate tech startup seeking to slash energy bills and carbon emissions, has closed a £225,000 pre-seed funding round based on its smart approach to energy demand shifting and efficiency. The round was led by private investors, including Ben Grinnell, Andrew Hayhurst, and technology partner ELEKS.

The funding will accelerate the development and market launch of Shifter, Decent Energy’s flagship product, designed to help users shift their energy usage to cheaper, greener times, enabling the shift to electrified heat, shifting people out of fuel poverty and shifting our energy use to cheaper, cleaner times. The company aims to onboard over 1,000 users in the next 12 months onto its Shifter platform and begin developing its Demand Side Management and Peer-to-Peer Energy Trading Products.

Investor Profiles:

• Ben Grinnell: Ben is an entrepreneur and investor having made his money through a technology startup and later was a senior leader in North Highland as the first UK Managing Director and Global lead of CIO services/ Digital. He has always been at the forefront of technology advances from the DevOps movement to AI and recently has worked with OpenAI and Anthropic writing papers on the current challenges in enterprise AI which will be published in July and showcased at the Technology Leaders Enterprise Summit in Las Vegas in September.
• Andrew Hayhurst: Andy brings over 30 years of experience business and technology consulting.
• ELEKS: An international software engineering and consulting firm from Ukraine has provided capital and provides software development and consultancy services to enterprises worldwide.

Quotes:

Tom Cox, Founder of Decent Energy, said “This funding is a significant milestone for Decent Energy. It enables us to bring Shîfter to market, helping households save money and reduce their carbon footprint and to begin to explore the next phase of our roadmap enabling households to assist in balancing the grid. We're excited to collaborate with our investors and partners to revolutionise the way we generate, store and consume energy.”

Andriy Krupa, CEO of ELEKS, said “We’re proud to support Decent Energy as they bring much-needed innovation to the climate tech space. Their Shifter platform aligns perfectly with our mission and strategy to engineer impactful solutions for a better future. By combining AI, smart integration, and deep energy insight, Decent Energy is showing what’s possible when software meets sustainability.”

Ben Grinnel, said “What I love about Tom's vision for decent energy was that it was going to make one element of that carbon neutral home easier and take that so much further be enabling energy suppliers to stop switching off green energy due to scheduling problems, and made adoption easy through a business model that cost customers nothing whilst reducing their energy bills”

About Decent Energy:

Decent Energy is a UK-based climate tech startup focused on reducing energy costs and carbon emissions. Through innovative solutions like Shîfter, the company empowers households and businesses to use cheaper, greener, energy and is contributing to creating a smarter grid.

About ELEKS:

ELEKS is a trusted partner for guaranteed software engineering excellence, quality, and transparency every step of the way. The company has provided expert software engineering and consultancy services for over 30 years. Its talent pool of over 2,000+ specialists across Europe, the U.S., and the U.K. covers niches from custom software development to product design and technology advisory, making it the partner of choice for many of the world's leading enterprises, SMEs, and technology challengers.

Contact:

Tom Cox
Managing Director and Founder of Decent Energy
[email protected]